A Property Guide For Sellers in Burnaby


There are many aspects to consider when selling your home in Burnaby. There is an emotional attachment to deal with, as well as the financial commitment and future lifestyle change. Selling a home is a huge deal. And one that should be handled by a trusted party. A realtor will be able to advise on market trends and pricing structures. Marketing the property accordingly will ensure the right buyers are targeted, and having the right negotiator will lead to a favourable outcome.

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Ida Federico, Professional Burnaby Realtor
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Social Media & Online Exposure

We ensure every listing is professionally shared across our social media platforms, top real estate websites, and throughout our trusted network of realtors. This strategic exposure helps attract serious buyers and maximizes your home's potential in the market.


Cinematic Video Experiences

With buyers hailing from diverse backgrounds today, it's becoming more typical for them to appoint a representative or family member to inspect homes for them. Through our video tours, buyers can immerse themselves in and feel a connection to the seller's property no matter where they are, ensuring your listing gains the worldwide visibility it merits.


Professional Photography

Collaborating with top-tier professionals in real estate photography, Ida delivers photos that exceed expectations, earning features in various architectural and design publications and gaining traction on social media platforms, capturing the attention of discerning buyers.

Living room of a Home in Burnaby

Luxury Brochures

Understanding that her clients have dev

Understanding that her clients have invested significant time, care, and resources into their homes, Ida believes that the same level of quality and attention to detail should carry through to the marketing. Depending on the listing, we create professionally designed, magazine-quality brochures that showcase stunning photography, detailed floor plans, and key information—giving buyers something memorable to take with them for later review.

oted considerable time, effort, and resources to perfecting their homes, Ida believes that the dedication to quality and attention to detail shouldn't stop there. Upon listing, our clients' homes will receive brochure designs of magazine quality, featuring photos, floor plans, and comprehensive information that buyers can take with them for later review.

Floor plans to a Burnaby Home

Comprehensive Floor Plans

Providing a detailed floor plan helps potential buyers better understand the layout and visualize how the space could work for them. When appropriate for the listing, this is paired with stunning photography and cinematic video tours to create an engaging virtual experience that sparks interest and builds excitement.


Private Tours & Broker’s Open House

If a Broker’s Open House is hosted, we ensure your home receives exceptional attention. If held, we go above and beyond to create a personalized experience for agents and potential buyers. From custom invitations and follow-up calls to providing refreshments and detailed listing packages, every detail is thoughtfully arranged to highlight your home's unique features. Our guided tours showcase the property's character, leaving a lasting impression on all attendees. For private showings, we ensure a similar level of attention, focusing on presenting your home in the best light possible.


A Multi-Platform Strategy

Our marketing strategy encompasses a range of powerful tools to ensure maximum exposure for your property. We utilize professionally designed direct mail campaigns, leverage print distribution in prominent magazines and newspapers, and employ targeted advertising on platforms such as Google and Instagram. Through captivating storytelling content, we highlight the unique appeal of your property to attract potential buyers. Additionally, we implement custom email campaigns tailored to both international and local databases. Our proactive approach extends to public relations outreach, securing earned media coverage to further amplify your property's visibility. With dedicated property websites and effective SEO strategies, we aim to optimize online presence and drive engagement with your listing.

Real Estate Market Stats

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